us as we evolve! Got feedback? us at beta freethework. FREE THE BID is a c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Problem: A cycle that keeps women from being considered. At the bidding stage, ad agencies typically present the brand with three [ Bird, who is ed to production company Chelsea, came to directing after learning the ropes as an art director at Leo Burnett, where she worked with brands like Special K, Weight Watchers and Robert Mondavi Wines.
Her latest work for Gillette, a Free The Bid-pledged brand as part of the [ Please keep us posted with all of your latest and greatest projects! This month, one member of our [ With experience on set as an actress and filmmaker since her late teens, Lisa Bonet is no stranger to being in front and behind the camera. With Freedom, Lisa continues her directorial journey, and her vision for this project is brought to life through the collaborative effort of a majority women crew.
Featuring mesmerizing choreography, and shots filmed in a tightly packed night club setting, the audience is drawn to the video through the synchronized choreography of dancers [ We aspire to see an equal world between women and men with equal representation, equal voices, equal roles, equal pay and equal respect — and Free The Bid is the catalyst to move us all closer to equal representation among directors for the advertising we create. We strive to create technology that makes life better for everyone, everywhere, and that extends to ensuring that female voices have equal access — at every level — in the creative process.
Diversity of voice and perspective is critical to creating opportunity and transforming the creative voice as a whole. We are proud to the FreeTheBid movement to ensure more female voices are heard and that access to opportunity continues to evolve across the industry. We want to partner with like-minded agencies who value diversity and inclusion as much as we do and are looking forward to seeing more women at the pitch and behind the camera.
FreeTheBid is not a wishful declaration, it's powerful new reflex to hack our change-resistant industry. We would like to thank the following production companies for their contribution to our website upgrade:. Thanks to the following Editorial Companies for contributing to our site maintenance. Thanks to the following companies, whose donations helped to make Free The Bid's database of women colorists into a reality. Additional financial support from the following individuals:. Free The Bid would like to thank NeueHouse for providing us a creative work environment in which to be inspired.
I want to make sure other women filmmakers have the same chance to sustain themselves while being creative and shaping the way women are represented in advertising. We have to start the change right now in the only practical and effective way — Let women be heard.
It seems like a no brainer. Of course we should be getting more women filmmakers to bid on jobs! As with all great ideas, its such a simple one and the end result is going to be getting more diverse voices into the conversation and therefore more diverse voices into the work which makes the work better. It appalls me how much our industry, clients and brands are missing out on a huge, untapped, completely wasted pool of female directorial talent, not to mention female talent across all stages of production.
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